Greatness vs Gimmick
The golf course design industry is very competitive. On one level, Architects compete with each other for contracts to design courses in all climates, conditions and corners of the world. On another, course owners compete with each other for green fee players and new members. Publicity and profile are often perceived as the keys to achieving success. In this pursuit, one tactic has become unfortunately popular; the design of the golfing gimmick.
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